Doc’s Custom Crank Baits began producing lures in 2014 with one simple goal: gain a competitive edge in local walleye tournaments. We wanted something different—baits unlike anything else on the water. It didn’t take long for our custom designs to get noticed. Soon, fellow anglers were asking for that same advantage, not only for competition but for everyday recreational fishing as well.

Since then, our lineup has grown into a wide range of patterns and lure styles. From originals like Pennywise—a pattern dreamed up around a table and brought to life by the next day—to bold favorites like Barbies Ferrari, every design has a story. Our offerings include crankbaits, crawler harness blades, dodgers, flashers, spoons, and even experimental projects like custom-painted reels.

​